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August 24, 2006, the city issued the "Regulations on the Promotion of Womens industrial development to accelerate the development of Qingdao clothing brand view" (Green Trade [2006] No. 105), announced the "Women on the establishment of Qingdao Development Expert Advisory Committee Notice "(Green Line Trade [2006] No. 3). This is the city at a new historical starting point of development, and implement the national "Textile Industry" Eleventh Five-Year "Development Program", to accelerate womens brand development, improve the competitiveness of Qingdao women and promote womens industrial development, promoting national key urban centers and World-renowned characteristics of urban construction of important initiatives. Yesterday, the reporter interviewed the newly formed womens Qingdao Development Expert Advisory Committee Professor Guo Xiandeng. Women sail is the time Reporter: This year, the city frequently introduced new initiatives to accelerate the development of Qingdao ladies. July 16, held the "Qingdao clothing brand" forums, Qingdao recently introduced to promote womens industrial development, accelerating the development of a series of measures Qingdao clothing brand, founded in Qingdao Women Development Advisory Committee. Please talk to Professor Kuo introduction of these measures background. Kwok Gordon: Qingdao Women industry as an important part of the garment industry, the municipal government has always attached great importance to. In 2003, women made great efforts to develop the brands mission requirements, and introduced policies. However, after several years of development, and Shenzhen, Hangzhou and other advanced cities, the city womens brand development is not satisfactory, only a handful of companies producing clothing brand, can call on only a handful of womens brands, all of Women brand business sales but 500 million yuan, equivalent to only 2% of women enterprises in Hangzhou. National "Textile Industry" Eleventh Five-Year "Development Program" of the apparel industry put forward a clear requirement. Comparing the "Eleventh Five-Year" requirement, I think womens development status Qingdao development of the industry as a whole does not meet requirements; does not yet meet the development trend of the world garment industry; does not yet meet all Qingdao as brand development trend; does not yet meet Cities as Chinas textile and garment industry base important trends. Standing at a new historical starting point, Qingdao Women inevitable choice is to accelerate the development of competitive brands, stimulating womens industry. At present, the rapid development of womens brands throughout the country, womens brand development for the city to provide a useful experience, in recent years, Qingdao fashion industry but also for the development of womens industrial development to create a good atmosphere, the upcoming China (Qingdao) International Fashion weeks for the development of enterprises in Qingdao women provides an excellent platform. Therefore, the development of Qingdao women facing a rare opportunity. Women develop a strong push forward Reporter: The city has also announced two documents on accelerating the development of womens own brand, and promote womens industrial development which is important? Kwok Teng: First, these two documents released fully embodies the Qingdao municipal government for industrial development and accelerate the development of womens clothing brand Qingdao attaches great importance to the work, of great historical significance and practical significance. As far as I know, this is the first time the government departments publish such documents is the first time such a decision released. Currently under construction in the citys six industrial clusters, four major industrial bases for the skeleton of a large industrial system,Nike Australia, at this time published two documents, indicating that textile and garment industry is still an important pillar industry of Qingdao. Second, Qingdao, Chinas major urban centers are under construction and features world-renowned city, a great need for a strong fashion economy. In recent years, Qingdao municipal government attaches great importance to the development of the fashion industry, proposed to fight the fashion capital of Qingdao, the development of womens industry and very consistent positioning of the city of Qingdao, is an important content. Publication of these two documents, will accelerate the development of the fashion industry in Qingdao, the city will improve the level of industrial development, will promote the development of the city of Qingdao fashion. Third, China (Qingdao) International Fashion Week this year upgraded to national festivals, as a national festivals, a great need for the garment industry give strong support, especially womens industries. Publication of these two documents, will greatly accelerate the pace of development in Qingdao ladies. Expect the formation of industrial clusters Reporter: Professor Guo Qingdao Women should be how to strengthen the industrial chain and industrial clusters? Kwok Teng: the law of economic development from the brand, competitive strength of the womens clothing brand is the leading industry clusters, which is backed by a strong industrial chain support. Currently the city has formed a "instant", "flower hand box", "Swiss and Fei Ma" and other high-profile womens brand, but a city if only one or two companies do women want to do bigger and stronger is difficult. Women should focus on strengthening the citys industry and downstream industry chain, combine to form clothing accessories,billige nike free run 2, clothing matching chain, fashion designers, pattern makers, skilled workers and adequate personnel, market information channel sound, responsive to marketing network. Focus on the development of high-end fashion brands, brand knitted garment, brand sports casual women. In the construction of industrial clusters, mainly in China knitwear city Jimo as a base to Qingdao Garment Industrial Park (Jimo) as the basis for "instant" brand, focusing on womens boot-related business park, construction and surface materials Qingdao Women industrial park, and in the establishment of high-tech industrial park ladies research and design center,canada goose jakke, to create a joint Qingdao clothing brand, the formation of competitive enterprises as a leader, led the development of SMEs specialized features clear, complete industrial chain, the combined effect of significant regional Womens Garment Industry clusters, so that womens production, sales, R & D network integration, early into the healthy development track. Reporter: At present, the citys industrial development which is facing a bottleneck ladies? Kwok Gordon: Womens Garment Industry in our city, whether brand influence, independent innovation, brand management ability,michael kors selma satchel, or team of designers, fabric accessories supporting facilities are facing great challenges. From the fabric, the fabric is to build a complete industrial chain of womens starting point. Women come from the national industrial development, undoubtedly the most backward fabric, so far, our country has nearly $ 7 billion a year for imported fabric, fabric and clothing created a great touch,michael kors outlet canada, became largely constrained Chinese garment industry to further speed development of the key bottlenecks. Moreover, this situation has yet to make a significant difference. Faced with this situation, the Italian president Moritz Mantra Mantra Silk sentence may give us warning, he said: "We have the same circle of top international fashion designers and famous multinational cooperation in Over the past 100 years, we have a large collection of fashion and design information, save documented, making it an important asset of the company, while we advanced technology and fashion trends, handmade workmanship can be very perfect combination. This is a comprehensive advantages, it is the perfect integration of all the details of Chinas fabric companies simply can not compete with us. "Reporter: design talent has been the citys Womens Garment Industry" weakness "How would you achieve new breakthroughs ? Kwok Teng: Design is the soul of womens development, but also restricts womens industrial development one of the reasons is the lack of high-level fashion design talent. Early in 2002 on the occasion of my visit to Europe, called on the Paris International Fashion Art Dean Jean Aye, Mr. Van A letter, he said that the college offers fashion design,UGG Outlet, fashion production, fashion apparel,mens ugg slippers, fashion trade management, high fashion hats, etc. professionals, including high fashion hats and other professionals in France is unique, designed for all kinds of major European fashion design boutique designer hat,buy ugg boots canada, known in Europe and around the world is very high, won the European and American fashion people of all ages. We work with the gap between the developed and the city is one of the brothers did not cultivate first-class fashion talent "cradle", which is our next efforts. At the same time, we need to improve womens Qingdao level of information industry, bid farewell to the "islands of information", the establishment of collection management and monitoring system as one of the powerful integrated information system, the occupation of the commanding heights of fashion, leading the trend of the times the garment industry. Finally, Qingdao Women enterprises should be resolved quickly build their own brands and marketing network lag issues. To see in the era of the brand, in addition to cultivate their own clothing brand in improving product quality and taste aspects still need to pay more efforts to change the traditional marketing methods is also very important. I believe that with the introduction of two documents, the majority of women with enterprises and supporting enterprises to work together, Qingdao Women must be able to implement the "one city installed under the beauties of springtime expectations for the brand Tsingtao add beautiful landscape.